The Booming E-commerce Industry of Fashion Segment in Indonesia 2021 thumbnail

The Booming E-commerce Industry of Fashion Segment in Indonesia 2021

a. Indonesia Remains the Biggest e-Conomy Market in SEA, as of 2021

  • The third-largest youth population in the world.
  • 130 million active social media users with 168,3 million online shoppers.
  • Indonesia is poised to have the largest digital economy of all Southeast Asian countries
  • Indonesia’s consumer class is predicted to grow by 90 million in 2030.
  • Indonesian consumers are likely to shop online especially on special occasions such as Ied Mubarak, Christmas, and New Year.
  • Indonesian consumers are highly interested in foreign brands.

b. Market Definition:

The booming e-commerce industry of the fashion segment in Indonesia includes the online trade of:

  • Apparel (for men, women, and children),
  • Shoes and shoe care products,
  • Accessories (for men, women, and children including hats, scarves, gloves, bags, purses, jewelry, and many more).

c. The Highlight of Fashion Industry in Indonesia, as of 2021

  • Revenue in the Fashion segment is projected to reach US$ 13,233 million in 2021.
  • Revenue is expected to show an annual rate (CAGR 2021-2025) of 10,07%, resulting in a projected market volume of US$ 19,408 million by 2025.
  • The market’s largest segment is Apparel with a projected market volume of US$ 10,641 in 2021.
  • The average revenue per user (ARPU) in the Apparel segment is projected to reach US$ 85,57 million in 2021.
  • In the Fashion segment, 41% of total market revenue will be generated through online sales by 2023.
  • In the Apparel segment, the number of users is expected to amount to 181,1 million by 2023.
  • User penetration in the Apparel segment will be at 45,0% in 2021.

d. Top 3 E-commerce Marketplaces in Southeast Asia Suitable for Foreign Fashion Brands

  • Zalora

Zalora is the leading name in online fashion shopping carrying an ever-expanding line of local and international brands, tailored for consumers in 6 countries: Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, and The Philippines. Their selection of over 50.000 products covers every aspect of fashion; from skirts to suits, sneakers to heels, sportswear to luxury wear, and so much more.

Below is the list of some well-known Fashion and Beauty brands in Zalora:

  1. Vero Moda
  2. Only
  3. Abercrombie & Fitch
  4. Ichi
  5. Missguided
  6. Pimkie
  7. Pieces
  8. Miss Selfridge
  9. Gucci
  10. Guess
  11. Tom Ford
  12. Balenciaga
  13. Therapy
  14. Call It Spring
  15. Mac Cosmetics
  • Shopee

Shopee provides consumers an easy, secure, fast, and enjoyable online shopping experience that is enjoyed by millions of consumers daily. It offers a wide product assortment, supported by integrated payments and seamless fulfillment. Shopee commits to helping brands and sellers succeed in e-commerce and is highly tailored for each market in which it operates.

  • Tokopedia

Tokopedia provides a free C2C business platform for merchants and buyers. The marketplace helps merchants reach more audiences than other channels. There are, as well, official stores for well-known brands to do their B2C business. Through its marketplace, Tokopedia offers millions of products in approximately 25 categories. As of November 2019, Tokopedia had over 7 million merchants curated products ranging from electronics to fashion and beauty products.

e. Solution

ESEAHub Helps Doing the Overall Digital Marketing Campaigns for Foreign Brands

Responding to the statistics of the rising e-commerce market of fashion in Indonesia, as of 2021, ESEAHub exists to help execute the overall digital marketing campaigns for foreign brands that are interested in expanding to Indonesia.

As integrity and honesty are two of our main core values, we believe that from this exercise, brands can gain feedback from the audience, and to therefore, evaluate their decision to eventually launch e-commerce. 

Let us do a digital marketing campaign for you, and gain insights on:

  • What product works vs doesn’t
  • What target thinks about your brand
  • How to improve branding & product
  • Future content improvement
  • What campaign concept works

We provide the overall digital marketing campaigns for foreign brands that wish to enter the Southeast Asian market ranging from social media account set-up and management, customer service, paid ads, KOL/Influencer Marketing, and many more depending on the package that you choose.

Pick your best-fitted digital marketing package for your brand and let us know!

1-month term3-month term
Creation & management of 1 social media channel that is best suited for your brandCreation & management of social media channels that are best suited for your brand
Digital adsDigital ads
1 Digital campaignMultiple Campaign
KOL/Influencer Marketing
Get a discount for early birds!